campaign

The birth of the ‘Adaptive Network’ campaign and its captivating stories marked a resounding success for Ciena, propelling a new narrative, "Adaptive Education," inspired by the emergence of artificial intelligence in classrooms.

Teaming up with strategists and designers, I was entrusted with the task of bringing the dynamic “Adaptive Education” narrative to life on the big screen. To capture the essence of this ever-evolving story, we sought the expertise of key voices, including Ciena's CTO, IBM's former Head of AI Solutions, and a dedicated local teacher from one of Maryland's prestigious private schools. These interviews formed the core of an engaging documentary treatment, artfully blending stylized studio settings, live-action footage, and impressive visual effects to create a narrative that truly resonates.

creative director

producer

editor

agency: Fifteen4

creative director (strategy): Steve Smallman

creative director (design): Casey Hawes

dp: Dan Martinez

vfx: Jacob Schwartz